episode summary
In this illuminating interview, entrepreneur and journalist Scotty Reiss discusses her wildly successful online media platform, A Girls Guide to Cars, and shares her perspective on being a woman in a male-dominated industry. She pulls no punches in describing how the automotive industry preys upon women, and talks candidly about her career-redefining pivot from print to online media. Aspiring entrepreneurs will gain valuable insight into the pluses and minuses of VC funding versus bootstrapping, ensuring the success of your business after you’re gone, and the importance of clearly defining the appropriate level of compensation for the work you do. And man oh man, does she love a good panoramic sunroof!
MEET Our guest
Scotty Reiss
Scotty is the founder of A Girls Guide to Cars, the leading digital automotive site for women, which reaches two million women a month, plus an additional 15 million through syndication. The platform’s mission is to empower non-auto enthusiast women, who spend $500 billion+ a year on cars, to feel more confident and engaged in car ownership by presenting cars on their terms. She is also a jurist and Steering Committee member overseeing Communications for the World Car Awards, the leading body recognizing excellence and innovation in automotive, as well as host of World Car TV. A content strategist and developer at heart, Scotty previously served as the editor in chief of Luxe magazine; a reporter and editor at Adweek; and a freelance writer for the New York Times, Town & Country, Entrepreneur, Madison and others.
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With "The Get Bizee Podcast," Jared brings a unique perspective, drawing from his extensive experience as an entrepreneur, business owner, and podcast host.
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