Picking the Perfect Business Name

Tell us about your business, industry, and brand personality, and we'll generate options to help find your perfect fit.

Bootstrapped, Founder Led, Independently OwnedSince 2004withOver 1,000,000 EntrepreneursServed!

your choice matters

A Great Your Business Name Is Everything

Your business name shapes how customers perceive your brand. A short, fitting, and distinctive name demonstrates confidence, defines your business, and generates buzz. It is the foundation for your entire brand.

A man siting outside working on his laptop

Tips for choosing

a Business name

Use

Simple and distinctive words

Meaningful and emotional words

Words that create a verbal or sound association

Techniques like alliteration, assonance and rhythm

Avoid

Names that are long and cumbersome

Names that are hard to pronounce or remember

Any name that is already in use by another business in your state

Names that are trademarked or otherwise protected

A name that may be offensive in a different language

Names that don't enable you to obtain naming rights on various social media platforms

Names that aren't available as a website domain name

Business Name and Branding Stats

People are bombarded with products and services all day, every day, in real life and across many devices. A good business name and brand is vital to standing out — just check out these stats!

Well-dressed young man walking in a city setting during daylight

72%

72% of the best brand names are made-up words or acronyms.

77%

77% of consumers make purchase decisions based entirely on a brand name.

7 SEC

Your brand has 7 seconds to make a good first impression.

55%

55% of a first impression is made because of visual stimuli like a logo or brand colors.

42%

42% of people say a logo can tell them about a brand’s personality.

taking action

Steps After Finding Your Perfect Name

Check Name Availability

To be legally available, a name must not be in use or trademarked. Use Bizee’s free Business Name Search Tool to check your state’s business registry.

Learn More

Choose Your Entity

Explore how liability, taxes, management, and growth potential impact your choice of business entity.

Learn More

Select Your State

Evaluate which state offers the best environment for your startup, considering factors like fees, regulations, and tax implications.

Learn More

FAQ

Some of the best business name generators include Bizee's Business Name Generator, NameSnack, Shopify Business Name Generator, and Zyro. Some things to look out for in a good business name generator include:

Search and filter features
Results that are displayed in a variety of colors and fonts to inspire logo and branding
The ability to check business name availability in your state
An option to see what relevant domains are available

There are several different types of brand names:

Descriptive names explain what a business does – Bank of America and Hotels.com
Origin or founder names – Kellogg's and Calvin Klein
Emotive names inspire an emotional response – Uber and Zoom
Names using acronyms or abbreviations – H&M and BMW
Abstract names are often more readily available – Nintendo and Spotify
Playful names are fun and therefore memorable – Monster and Chipotle
Metaphorical names play on a visual element – Amazon and Apple
Compound names combine two or more words – Facebook and PayPal

Popular business names include Apple, Tesla, Google, Caterpillar, and Twitter, but the term "business name" can mean several things.A business's legal name often depends on the type of business structure.Sole proprietorships and general partnerships include your full name or last name. LLCs and corporations don't need to include an owner's name.As a business owner, if you want to operate under a different name than your company's legal name, you can file for a fictitious or DBA name.

The best way to register your business name and protect yourself is by forming an LLC or incorporating your business as a corporation. Check out state-by-state business name restrictions: what you cannot have in your company name, how to file and register a trademark for small businesses, how to register and file a DBA, our easy guide to buying and registering a domain name, and all our other business name-related resources.

Yes, you can. When you file to become a legal business entity, you create Articles of Incorporation or Articles of Organization, which include the name of your business. If you find that your business name doesn't fit the services you provide anymore as your business evolves, you can file an Articles of Amendment with your Secretary of State to change your business name. Alternatively, you could register and file a DBA or fictitious business name, which allows you to do business under a different name from your business's official legal name.

join the family

More than 1,000,000 Businesses have

chosen Bizee

With Bizee, you’re not just picking a name; you’re laying the foundation for your brand’s future success. Start your journey with us today and take the first step towards building a thriving business.

111,081 Customer Reviews

16,300 Customer Reviews

Picking the Perfect Business Name

Bootstrapped, Founder Led, Independently OwnedSince 2004withOver 1,000,000 EntrepreneursServed!

A Great Your Business Name Is Everything

Business Name and Branding Stats

Check Name Availability

Choose Your Entity

Select Your State

FAQ

What Is the Best Business Name Generator?

What Are the Types of Brand Names?

What Is a Business Name Example?

How Do I Register My Business Name?

Can I Change My Business Name?