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Y our business's brand is more than the logo, colors and typography you choose. It’s important that any new small business finds clarity in establishing their brand identity, voice, values and mission statement before they jump into design. Your brand will become your reputation!
Here are six things a well-developed brand identity will do for your business and why it's important.
Now that you know why it’s important to establish a brand, let’s dive into how to establish it. The more cohesive and consistent your brand identity is, the easier it is for customers to understand it and connect with your business.
Generally speaking, your brand can be broken down into three categories.
Once you’ve determined the above, you can focus on the fun stuff. Icons, visual symbols, photographs, etc. are a large part of your brand development. Consider some of the following:
Consistency is important. Don’t choose anything too trendy — rebranding is expensive and time-consuming. Also, consider testing a few different themes on your target audience to see what they resonate with best.
Lastly, an important part of implementing and building your brand identity is creating a brand style guide. This guide acts as a "bible" of sorts, as it functions as a go-to resource on how to display your visuals and explain your brand’s voice, tone and values. If you are ever in question, or need a guide to train your employees, this is a perfect place to start.
Creating a brand is not an easy task, but these steps will help guide you in the right direction. If you’re looking for more helpful business tips, look no further than Bizee’s blog . Not only are our blogs about business marketing, but you can find helpful tips on how to form your business’s $0 LLC , too.
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