Step-by-Step Guide to Naming Your Business
1. Brainstorm Keywords
Start with a session to jot down words that reflect your business’s mission, values, and offerings. Free associate, don’t self edit. Then group the names into categories and add to them.
2. Evaluate Your Options
Screen potential names for trademark availability, domain name status, and overall suitability. Walk around with them for a bit and see if they have staying power.
3. Gather Feedback
Consult with stakeholders, potential customers, and unbiased third parties to gauge the marketability and appeal of your chosen names. You’re likely to get overwhelmed with input at this stage and begin to doubt your ideas. Be patient with all that feedback. Walk away and come back to it later.
Legal Considerations and Trademarking
Securing a trademark is crucial for protecting your brand. Be certain no existing trademarks could conflict with your name and register to safeguard your business identity. Naming your business involves strategic considerations that extend beyond mere creativity. It requires understanding the market, foreseeing potential growth, and ensuring legal protection. By following these guidelines, your business name will resonate with your audience and support your long-term business goals.
Rest assured, you’ll lose sleep over this. Everyone does. Fact is, few tasks are harder than boiling everything your business does and stands for down to a few measly characters. Take it step by step, put in the work, and trust in yourself. And then you can move on to a logo!
Disclaimer: Bizee and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. You should consult your own tax, legal, and accounting advisors before engaging in any transactio