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There has never been a better time to be an influencer, but you won’t be the only one wondering how to get brand deals and sponsored partnerships. Influencer marketing has become the biggest social media trend over the last few years, with the industry set to hit $13.8 billion this year, according to Digital Marketing Institute. So while there are a lot of opportunities to start a business as a social media influencer, it's also extremely competitive.
The upshot is that brands are constantly on the lookout for new accounts, talents and creators to work with, and influencer marketing budgets are expanding. If you have an engaged audience, built up a niche community on social media and produce consistently good content, then chances are that you can start working with brands.
If you’ve always wanted to know how to cultivate influencer and brand partnership deals, then these tips will give you an insight into scoring your next collaboration.
How to Cultivate Brand Partnerships as an Influencer
Having an Engaged Audience Is More Important Than Total Followers
Brands are always on the hunt for new influencers to work with to help endorse their products and services. According to Olivia Newport, an SEO/Digital PR Strategist at Portent, the first thing influencers need in order to get the attention of any brand is a “highly engaged, real audience.” Brands need to see that you “create content on a frequent basis that is consistent in quality and audience engagement,” Newport says.
Trends are always changing, but in general, brands, marketers and agencies tend to value influencers who have greater engagement over follower count. According to David Barker, CEO of StatSocial, marketers use tools just like Silhouette™ to gain audience insights for various influencers “to ensure they are collaborating with influencers that resonate most with their audience.”
Jenna Scatena is a writer and content strategist with a love for stories that have never been told before. More than a decade of working with prominent magazines and brands informs her approach to impactful storytelling. Her stories have reached more than 30 million readers, won multiple awards and been anthologized in books. Jenna's work has appeared in Conde Nast Traveler, Vogue, Marie Claire, The San Francisco, BBC and The Atlantic. She's the founder of the editorial consultancy, Lede Studio.
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