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To followers, the life of an influencer is all glamour. But any successful influencer will tell you that behind the scenes, most of their time is spent strategizing and negotiating collaborations. Being an influencer is about the delicate dance of being a creative business person, building your brand and honing the right partnerships.
But attracting brands and negotiating those collaborations can seem like a lot to take on. How should you determine your rate? What's the best way to showcase your work? What are the tools you should be using to build your influencer business? Navigating these questions isn't easy. Luckily, there are a few simple rules and tools that can help you put your best foot forward and nab the collaborations you want. To set yourself up for success, follow these rules of thumb and heed the advice of those who've walked the influencer path before.
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Jenna Scatena
Jenna Scatena is a writer and content strategist with a love for stories that have never been told before. More than a decade of working with prominent magazines and brands informs her approach to impactful storytelling. Her stories have reached more than 30 million readers, won multiple awards and been anthologized in books. Jenna's work has appeared in Conde Nast Traveler, Vogue, Marie Claire, The San Francisco, BBC and The Atlantic. She's the founder of the editorial consultancy, Lede Studio.
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