Skip to content
Woman entrepreneur in her own clothes shop

Types of E-Commerce Business Models

Please note: This post contains affiliate links and we may receive a commission if you make a purchase using these links.



    If you're thinking about starting an LLC and creating an e-commerce business, you'll need to know which business model to use. This article will break down all the different e-commerce models and everything else you need to know so you can hit the ground running with your business.

    1. Business-to-Business (B2B)

    B2B is a business model where the business sells its product or services to another business. These are mostly wholesalers, distributors, or manufacturers. A large amount of B2B buyers research online at least half of the purchases they make. Meeting them in the online e-commerce space to make sales makes sense.

    Before you launch your B2B e-commerce business model, analyze the audience and understand if they are interested in bulk buying, what the competitive advantages are, if you will control manufacturing, etc. This will help in establishing your business and generating high profits.

    Join the 1M+ businesses that trust Bizee

    Get Started

    2. Business-to-Consumers (B2C)

    B2C is the most popular and traditional model. It is when a business sells its products or services directly to the customer. It is the simplest model and serves a broader audience. Online B2C sales are trending upward due to digitalization.

    The most common strategies used by the B2C business model are influencer marketing, social media campaigns, etc. Here, the sale takes place quickly because of comfort and personal touch.

    3. Consumer-to-Business (C2B)

    C2B is not so well-known as compared to the other business models. In this model, the customer provides goods or services to the business. The best part of this type of model is that there is no investment and no customer service.

    An example of C2B is affiliate marketing services. An influencer can connect with a business to promote and market the business's products and services to its online audience. The influencer, or consumer, receives payment from the business for the promotion. Another example is consumers participating in customer reviews or focus groups that in turn lead to increased sales for the business. Because of digitalization and social age, the C2B e-commerce business model is growing at an incredibly fast pace.

    4. Customer-to-Customer (C2C)

    C2C is where individuals directly sell goods or services to each other. There are various marketplaces that help in streamlining the process and facilitate the transaction between customers by charging a fee. These types of marketplaces only work well if both parties are equally motivated. Some of the largest C2C marketplaces are Amazon, Craigslist, and eBay.

    E-commerce Business Fulfillment Models to Explore

    Once you know your ecommerce business model, how will you fulfill your ecommerce orders? Here are four ways to explore to see which fits your model the best.


    In this setup, the ecommerce store sells products in large quantities and at a discounted rate. So, if you want to adopt this model, you need to purchase the products in bulk from the manufacturer and then sell it to the retailers at a slightly higher price where you make the difference (also called "margin").


    This is one of the fastest-growing and simplest forms of ecommerce fulfillment. With this model, you act as a middleman between the buyer and seller. You don't have to worry about the inventory, warehouse, location, etc. But here, the profit margins are comparatively low compared to some of the other ecommerce business models.

    With drop shipping, whenever someone places an order, you purchase the product from the supplier, who then directly ships it to the customers.


    Print-on-demand is quite similar to drop shipping. Here you sell custom designs on various products like T-shirts, mugs, bags, etc. Whenever an order is placed, the manufacturer prints and packs the design, and delivers it directly to the customer.

    White Label

    This type of fulfillment model is where you sell a generic product under your business name or with your own packaging. With a white label, you don't have to manage quality control, but you need to deal with huge competition. Also, you don't have an edge with differentiation, as any reseller can sell that exact same product.

    Time to Take Action

    Setting up an e-commerce business model takes a lot of time and effort. You need to understand the basics to set up and do proper planning and execution to further scale your business. Next, you need to do timely innovations and adapt yourself according to the changes (if you want to stay ahead of the competitors).

    Choosing an e-commerce business model is the most crucial decision you'll have to make, as it affects the business's overall flow and structure. Understand all the business models properly and then choose the best one according to your needs.

    Form Your LLC $0 + State Fee.

    Includes Free Registered Agent Service for a Full Year.


    Matt Weik

    Matt Weik

    Matt Weik is the Founder/Owner of Weik Fitness, LLC and is a well-respected fitness expert/author with a global following. He’s a certified strength and conditioning specialist, personal trainer, and sports nutritionist. His work has been featured in over 85 fitness magazines and over 1,500 websites. You can contact Matt via or on his social channels found on his website.


    like what you’re reading?

    Get Fresh Monthly Tips to Start & Grow Your LLC