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O ne of the most difficult parts of starting a business is finding the perfect name. You need to find the right balance of functionality and appeal — letting your customers know what you do with a business name that’s memorable and builds trust. You’ll also need to conduct a corporation/LLC name search with your state to make sure it isn't already in use before you can officially register your business. Read on for our advice on choosing the perfect name and how to run a business entity search in your state so you can get your business up and running.
Before you start thinking about a good name for your business, let’s explore its importance:
Your business name is your organization’s public identity, so it’s worth taking the time to get it right.
Check the Availability of Your Business Name.
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Rather than creating the right business name from nowhere, it’s worth considering a few questions to get you thinking in the right direction:
Now that you know what you want your business name to do, it’s time to start creating ideas:
We’ve also published four guides you may find helpful:
Once you have a few names, go down this list of questions for each one to help you build a list:
There are some rules about naming your business, which are common across all states:
Additionally, most states will not allow you to form businesses with names that:
Businesses, whether they're an LLC or corporation, are formed at the state level, and every state requires that business names are unique. This means you must search for your business name to check that another entity in your state isn’t using it. You have a couple of ways to do this:
Using Bizee's Business Name Search makes the process quick and easy, and you can even choose to form your business immediately if the name you want is available.
Now that you have a short list of names that are unique and not used by another business in your state, you can decide on your favorite. For each name on your list, go through the questions again and make sure the name fits with your intent for your business. Talk to the people you know, speak with potential customers and get feedback on the name. Then, you can make the final decision and get your business started.
Don't forget that Bizee makes it easy to start your business . If you use our Business Name Search tool , you can choose to form your business with us once you've settled on a name. Bizee provides unmatched customer service and has formed well over 250,000 companies. Our experience provides us with vast knowledge and experience in filing business entities, and we are familiar with the nuances of each of the 50 states.
There are some rules about naming your business, which are common across all states:
Additionally, most states will not allow you to form businesses with names that:
Bizee’s business entity search tool is super easy to use , but you can also search directly with your state’s business formation agency.
Check the Availability of Your Business Name.
Get Started Today
Paul is a freelance writer, small business owner, and British expat exploring the U.S. When he’s not politely apologizing, he enjoys hats, hockey, Earl Grey Tea, mountains, and dogs. Read more
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