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How to Name Your Hawaii LLC

Learn how to conduct a Hawaii business search with the Department of Commerce and Consumer Affairs, Business Registration Division and register your LLC name.

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Whether you’re registering your LLC with the Hawaii DCCA, BREG, or searching for the right business name we can help. We’ve got all the information you need on how to conduct an Hawaii business search, plus LLC naming rules, assumed names and registering your business.

General Rules for LLC Names

These rules typically apply to all LLCs, regardless of which state they're formed in.


Your LLC Name Must Be Unique

The business name you have chosen cannot be used by any other LLC or corporation in the State of Hawaii. This is why it's imperative to perform a Hawaii Secretary of State business search before you begin the filing process.


Your LLC Name Must Not Be Confusable With Another Business Name

It’s not enough for your LLC name to be unique. It also cannot be similar to the name of a corporation or LLC in Hawaii. For example, you cannot use the following factors to say your name is different from the name of another business:

  • Suffixes, such as Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., Ltd., LLC, etc.
  • Definite articles, such as “A,” “An,” or “The”
  • The conjunction "And," or “&"
  • The singular, plural or possessive forms of words
  • Abbreviations, punctuation, symbols, fonts, typefaces, etc.

Your LLC Name Must Contain Certain Words

All LLCs must have the words “Limited Liability Company,” “L.L.C.” or “LLC” in their names, normally at the end of the name.


Your LLC Name May Have Other General Restrictions

Most states will not allow you to form LLCs with names that:

  • Are very similar to the name of a federal or state agency or organization (e.g., FBI, FDA, Hawaii Comptroller, Hawaii Police, Treasury, etc.)
  • Suggest affiliation with a federal or state agency or organization
  • Use the term “Olympic” or any terms that are trademarks of the International Olympic Committee
  • Imply a purpose that would be illegal for your business to carry out

Specific Rules for Hawaii Business Names

The general rules mentioned above, are also rules that Hawaii requires LLCs to comply with, and are detailed in the state’s business naming rules.

How to Come Up with a Business Name

Sometimes the perfect business name can be elusive. We have a complete guide to choosing the right business name, but essentially, you'll want to decide on a name that will:

  • Best represent your product or services
  • Appeal to your customers
  • Be memorable enough to stand out
  • Not be used by another business

Need help coming up with business name ideas?

Try our free Business Name Generator.

Get Business Name Ideas
Business Name Generator

Hawaii Business Search

Once you have an idea of the business name you’d like to use, you’ll need to perform a Hawaii business name search to make sure another business doesn’t already have that name.

Bizee offers a fast, simple and convenient tool to look up your proposed business name. The Hawaii Business Express portal also has a tool that lets you search the State of Hawaii business registry to see whether someone already has your desired business name.

Find Out Whether Your Preferred Business Name is Available in Hawaii With Bizee’s Free Tool

Check Your LLC Name
Business Name Search Tool

Trademarks and Service Marks

You must be careful that your Hawaii LLC name doesn’t infringe on the trademark or service mark of another business. The easiest way to make sure your proposed business name doesn’t do that is to complete a trademark search through Bizee. If you want to, you can even register it as a trademark yourself, if no one else is using it.

Make Sure Your Business is Starting Off on the Right Foot When It Comes to Intellectual Property.

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Bizee’s Trademark and Registration Service

Hawaii DBA or Trade Name

You may do business under a different name from your legal LLC name. In some states, this is called a DBA (doing business as), fictitious name or assumed name. In Hawaii, it's called a registered trade name and also referred to as DBA. You may decide to use a Hawaii DBA name for a variety of reasons.

For example, your business might be called Oceanic Marketing Solutions, LLC, and under that company, you have an event planning business called Oceanic Events. You could file for an assumed business name just for that brand. You'll register a trade name (DBA), or you can have Bizee do it on your behalf through our DBA service.

Note: A trade name is not the same as a trademark. Learn more about trademark vs. DBA.

Register and Manage a Fictitious Name Through Our Easy-To-Use Service

Get a DBA or Trade Name

Register Your Business Name With the Hawaii Department of Commerce and Consumer Affairs, Business Registration Division (BREG)

Once you’ve completed a Hawaii business entity search, checked availability, followed the naming rules and decided whether you need a trade name, you can register your LLC name. There are a couple of ways to do this.

  • If you don’t want to form your LLC right now, you can reserve the business name. You’ll need to file the request online, via the Hawaii Business Express portal. Once the application is processed and approved, your name will be reserved for 120 days. You don’t need to reserve a name if you’re forming your LLC right away.
  • If you’re ready to start your LLC now, you can file your Articles of Organization with the Hawaii DCCA, BREG, or have Bizee do it for you.

Bizee Can Handle All Your Formation Paperwork With the State of Hawaii for You — and We’ll Do It for Free!

Incorporate in Hawaii for $0 + State Fee ($50).

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FAQs about Hawaii Business Names


How Do I Search for My Hawaii Business Name?

Use our free Business Name Search tool and enter your desired business name. You can also perform a Hawaii business search of the state's registry, which will tell you whether there are any corporations or LLCs in the state of Hawaii with that name.


Are There Any Rules for Naming My Business in Hawaii?

Yes. Most LLCs will be bound by general rules (applicable to all LLCs) and specific rules (applicable in the State of Hawaii). You'll find more information above.


Can I Do Business Under a Different Name Than My LLC Name in Hawaii?

Yes. You can conduct business under a trade name. Details are above.


Can I Reserve a Name for My LLC in Hawaii?

Yes. The Hawaii Secretary of State allows you to reserve a name if you don’t want to start your business immediately. Details are above. If you’re ready to start your business now, you don’t need to reserve a name.

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