How to Name Your New Jersey LLC

We're here to help you find the right business name or register your LLC with the New Jersey Division of Revenue and Enterprise Services, often simply referred to as the New Jersey Division of Revenue. Here, you'll find all the information you need to register your business and perform a NJ business name search, as well as LLC naming rules, DBA names and more.

Note: In most states, business creation and management is administered by the Secretary of State. In this state, it's handled by the New Jersey Division of Revenue, which falls under the NJ Dept of Treasury. However, the NJ Secretary of State does provide some resources and support through its Business Action Center.

General Rules for LLC Names

These rules typically apply to all LLCs, no matter what state they’re formed in. Your LLC name:

Specific New Jersey Rules for Business Names

The general rules listed above are also rules enforced by the State of New Jersey and are detailed in the state's Revised Uniform Limited Liability Company Act, Title 42:2B-3.

How to Choose a Business Name

The perfect business name can be elusive. We've put together a complete guide to help you choose the right business name. In general, you'll want to choose a name that will:

New Jersey Business Entity Search

Once you've come up with a potential business name, you’ll need to conduct a NJ business search to make sure the name you want isn't already in use by another company. You can look up your desired business name for free using our Business Name Search tool. The NJ Dept of Treasury also has a tool that lets you search the New Jersey business registry.

Trademarks and Service Marks

You must be careful that your New Jersey LLC name does not infringe on any other company's trademark or service mark. The easiest way to avoid infringement is to carry out a trademark search through Bizee. If no trademark is registered, you can claim it yourself.

New Jersey DBA or Alternate Name

You're permitted to do business under a different name from your legal LLC name. In some states, this is called a DBA (doing business as), fictitious name, trade name or assumed name. In New Jersey, it’s known as an alternate name. You may choose to use an alternate name for several reasons.

For example, your LLC might be called New Jersey Construction Company, LLC, and you also own a business called Garden State Building Supplies. You can create the second company as a NJ alternate name under the existing LLC rather than creating a completely new LLC. To do that, you can either file online, or you can use our DBA service and let Bizee do it for you.

Note: A trade name is not the same as a trademark. Learn more about trademark vs. DBA.

Register Your Business Name with the New Jersey Division of Revenue

Once you’ve completed a NJ business search, checked availability, adhered to the naming rules and decided whether to use an alternate name, you're ready to register your LLC name. You can do this one of two ways.

FAQs About New Jersey Business Names