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What Is an Influencer Media Kit?

Simply put, an influencer media kit is a digital portfolio, business card and pricing guide, all combined into one streamlined place. (It's also known as an influencer brand kit, social media kit or press kit.)

When you want to introduce yourself to a brand, propose a partnership or respond to a partnership proposal, you can simply send along your media kit. No need to spend hours crafting custom emails, texts or DMs for each brand you communicate with.

Here, you can create a stunning media kit of your own in minutes. Download our free media kit template below.

Create Your Own Media Kit

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What Should an Influencer Media Kit Include?

While there are no rules dictating what every influencer media kit should and shouldn't include, you'd be smart to include the following elements:

  • Short bio and/or introduction

  • Several photos that represent your style and aesthetic

  • Overview of your follower count across various social platforms

  • Audience demographics

  • Your services (social media posts, sidebar ads, blog posts and the like)

  • Per-service pricing

  • Best-performing content

  • Previous brands you've worked with, if applicable

 

Your Free Influencer Media Kit Template

Now that you know what an influencer media kit is and what it can include, you're ready to start creating one of your own.

Your Free Influencer Media Kit Template
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How Much Should I Charge as an Influencer?

Across all platforms, influencers with 1K–10K followers charge anywhere from $2 to $250 per post, and those with 1M+ followers can charge as much as $25K per post (or more). But how much should you charge?

One of the most challenging parts of putting together an influencer media kit is determining how much you should charge for each service.

Luckily, knowing how much other influencers charge for their services can make the process much easier. To find out, we'll use data gathered from thousands of influencers.

On Instagram, influencers with:

  • 1K–10K followers charge $10–$100 per post

  • 10K–50K followers charge $100–$500 per post

  • 50K–500K followers charge $500–$5K per post

  • 500K–1M followers charge $5K–$10K per post

  • 1M+ followers charge $10,000+ per post

On TikTok, influencers with:

  • 1K–10K followers charge $5–$25 per post

  • 10K–50K followers charge $25–$125 per post

  • 50K–500K followers charge $125–$1.25K per post

  • 500K–1M followers charge $1.25K–$2.5K per post

  • 1M+ followers charge $2.5K+ per post

On YouTube, influencers with:

  • 1K–10K followers charge $20–$200 per video

  • 10K–50K followers charge $200–$1K per video

  • 50K–500K followers charge $1K–$10K per video

  • 500K–1M followers charge $10K–$20K per video

  • 1M+ followers charge $20K+ per video

On Twitter, influencers with:

  • 1K–10K followers charge $2–$20 per tweet

  • 10K–50K followers charge $20–$100 per tweet

  • 50K–500K followers charge $100–$1K per tweet

  • 500K–1M followers charge $1K–$2K per tweet

  • 1M+ followers charge $2K+ per tweet

On Facebook, influencers with:

  • 1K–10K followers charge $25–$250 per post

  • 10K–50K followers charge $250–$1.25K per post

  • 50K–500K followers charge $1.25K–$12.5K per post

  • 500K–1M followers charge $12.5K–$25K per post

  • 1M+ followers charge $25K+ per post

Those are all just average amounts, though. There are always exceptions, and there are a number of factors besides your follower count that can drastically affect your prices.

For instance, you could tweak the amount you charge based on:

  • Your engagement rate
  • Your reach
  • The amount of time you've been an influencer
  • The unique qualities of your audience
  • The rarity of your niche
  • The amount of effort you'll need to put in (i.e., a quick Instagram Stories post vs. a high-quality series of photos taken on a custom set)
  • Where and how often the ad will be promoted

So if you want to get an even clearer idea of how much you should charge brands for sponsored content, one of the best things you can do is talk to other influencers whose pricing factors are as similar to yours as possible. If they're willing to give you an idea of how much they charge, you can use that information to guide your own pricing.

 

Do Influencers Need a Media Kit?

If you're a social media influencer, having a media kit is like having a car — you might not technically need one, but it will make your life a whole lot easier. So if you want to stop wasting time on writing custom emails to brands, make yourself look more professional and land more sponsorships, a media kit is a must-have.

 

What's the Difference Between a Press Kit and a Media Kit?

The terms "press kit" and "media kit" are sometimes treated as the same thing, but there's one major difference. While a media kit is an all-purpose kit that's designed to be sent to any brand at any time, a press kit is designed to be sent to journalists, podcast hosts, media outlets and the like, usually to assist them in covering a timely event.

 

How Many Pages Should an Influencer Media Kit Be?

A good media kit should be short, sweet and to the point, so don't let yours exceed two pages (one page is even better). Ready to start creating your own media template? Download our free influencer media kit template now. And if you want to grow and run your influencer business like a pro, Bizee can help with that too. With our services, you can form an LLC, get a virtual address, get a tax consultation and more.