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Naming Your Business
Overview
We’re here to help you find the right business name for your Florida LLC. From searching for a business name with the FL Department of State to understanding naming rules or creating a “Doing Business As” name to register your entity, you’re in the right place.
Specific Rules for Florida Business Names
In addition to the general rules listed above, you'll need to follow some Florida LLC laws that apply to naming your business.
The Art of Choosing a Business Name
The perfect business name can be elusive. We have a complete guide to choosing the right business name, but essentially, you'll want to choose a name that will:
- Appeal to your customers
- Be memorable enough to stand out
- Best represent your product or services
- Not be used by another business
Need help coming up with business name ideas? Try our free name generator.
Florida Business Entity Search
Once you have an idea of the name you want, you’ll need to perform a Florida business search to make sure another company isn't already using that name.You can use the state's online portal to perform a Sunbiz business search. You can also use our simple and convenient Business Name Search Tool, which will search the Florida company registry for you.
Use Bizee’s Free Tool to Find Out Whether Your Preferred Name is Available for Your LLC in Florida
Check Your LLC Name
Trademarks and Service Marks
You must be careful that your Florida LLC name doesn't infringe on the trademark
or service mark of another business. The easiest way to ensure you're not infringing is to perform a trademark search through Bizee. If the trademark isn't already in use, you can even register it yourself.
Make Sure Your Business is Starting Off on the Right Foot When It Comes to Intellectual Property.
Bizee’s Trademark and Registration Service
Florida DBA or Fictitious Name
You're permitted to do business under a different name from your legal LLC name. In Florida, doing business under a different name is known as either a “Fictitious Name” or “Doing Business As” name. You might choose to use a different name from your FL formal LLC name for a variety of reasons.
For example, your LLC might be called Florida Keys Media, LLC, and you have a chain called Island Treasure Bookstores. You'll need to register a fictitious name to let the Florida Secretary of State (FL SOS) know.
First, perform a Sunbiz fictitious name search to ensure you're selecting a unique name. Then you can register the name online, or you can have Bizee do it on your behalf through our Assumed Business Name service.
The FL SOS also requires you to advertise the fictitious name you register at least once in a newspaper that is located within the county where your principal place of business is located.
Note: A trade name is not the same as a trademark. Learn more about trademark vs. DBA.
Register and Manage a Fictitious Name or DBA Name Through Our Easy-To-Use Service
Bizee’s Fictitious Name Service
Register Your Business Name with the Florida SOS
You’ve performed a Florida Secretary of State business search, checked availability, followed the naming rules, and determined whether you need an assumed name. Now you can register your LLC name in one of two ways.
- If you don’t want to form your LLC right away, you can reserve the business name. You'll do this by submitting a letter to the Florida SOS. The name will be reserved for 120 days. If you're starting your business right away, you don't need to reserve a name.
- If you’re ready to start your LLC, you can indicate your chosen business name when you file your Articles of Organization with the Florida SOS. Or you can have Bizee do this for you.
Bizee Can Handle All Your Formation Paperwork With the State of Florida for You — And We’ll Do It for Free! Form your LLC in Florida for $0 + state fee ($125)
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FAQs About Naming Your Florida LLC
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