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Once you’ve whittled down your list of potential business names to a final few, it’s time to start searching the company registrar to see if the names on your list can be claimed and used legally. If you choose a name that’s too close to another business identity, how will your customers know who is who? By checking with the Secretary of State, you can find out which names are available in your formation state – this should help you make the final choice and officially register your business name.
Even if you already have a name, you’ll need to consider it from all angles. The name you choose will be seen in many places. Can you picture it on signs and billboards? Stationery and email signatures? How about name tags for trade shows or conferences? You’ll want to make sure that your name represents your business in the best way possible and works from a visual perspective when displayed.
This is where you make the final decision on the name of your business. If the name you’ve landed on is available, great! Registering it will make it yours, and it will become unavailable to anyone else who is searching.