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Naming Your Business
Whether you’re searching for the right business name or registering your LLC with the Utah Department of Commerce, Division of Corporations and Commercial Code (DCCC), Bizee can help. We have all the information you need to know on how to conduct a Utah business search, plus LLC naming rules, assumed names and registering your business.
General Rules for LLC Names
These rules typically apply to all LLCs, regardless of what state they’re formed in.
Your LLC Name Must Be Unique
Your preferred business name cannot be used by any other LLC or formed entity in the State of Utah. This is why it's highly important to perform a Utah business entity search before you begin the filing process.
Your LLC Name Must Not Be Confusable with Another Business Name
Your LLC name should be original, but that’s not enough. It also cannot be similar to the name of a corporation or LLC in Utah. For example, you cannot use the following factors to say your name is different and distinguishable from the name of another business:
- Suffixes, such as Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., Ltd., LLC, etc.
- Definite articles, such as “A,” “An,” or “The”
- The conjunction "And," or “&"
- The singular, plural or possessive forms of words
- Abbreviations, punctuation, symbols, fonts, typefaces, etc.
Your LLC Name Must Contain Certain Words
All LLCs must have the words “Limited Liability Company,” “L.L.C.” or “LLC” in their names, normally at the end of the name.
Your LLC Name May Have Other General Restrictions
Most states will not allow you to form LLCs with names that:
- Are very similar to the name of a federal or state agency or organization (e.g., FBI, FDA, Utah Comptroller, Utah Police, Treasury, etc.)
- Suggest affiliation with a federal or state agency or organization
- Use the term “Olympic” or any terms that are trademarks of the International Olympic Committee
- mply a purpose that would be illegal for your business to carry out
Specific Rules for Utah Business Names
As mentioned above, Utah requires LLCs to comply with the general naming rules. In addition to the general naming rules, Utah requires that a few other restrictions are met, such as the rule any registered business name must be in English.
How to Come Up with a Business Name
Finding the perfect business name can be elusive. We have a complete guide to choosing the right business name, but essentially, you'll want to choose a name that will:
- Appeal to your customers
- Be memorable enough to stand out
- Best represent your product or services
- Not be used by another business
Need help coming up with business name ideas? Try our free Business Name Generator.
Utah Business Entity Search
Once you have an idea of your preferred business name, you’ll need to perform a Utah business entity search to make sure the name hasn’t been taken by another formed business. Bizee offers a fast, simple and convenient tool to look up your proposed business name.
The Utah Department of Commerce, DCCC also has a tool that lets you search the State of Utah business registry to see whether another business entity already has your desired business name.
Find Out Whether Your Preferred Business Name is Available in Utah With Bizee’s Free ToolCheck Your LLC Name
Trademarks and Service Marks
You must be careful that your Utah LLC name doesn’t infringe on the trademark or service mark of another business. The easiest way to make sure your proposed business name doesn’t do that is to complete a trademark search through Bizee. If no one else is using it, you can even register it as a trademark yourself.
Make Sure Your Business is Starting Off on the Right Foot When It Comes to Intellectual Property.
Let Bizee run a trademark search for you.Bizee’s Trademark and Registration Service
Utah DBA or Assumed Name
You may do business under a different name from your legal LLC name. In some states, this is called an ABA (also known as), trade name or fictitious name. In Utah, it's called a DBA (doing business as).
You may decide to use a Utah DBA name for a variety of reasons.For example, your business might be called Western Marketing Solutions, LLC, and under that company, you have an event planning business called Western Events. You could file for a DBA business name just for that company.
You'll need to register your DBA business name with the Utah Department of Commerce, DCCC, or you can have Bizee do it on your behalf through our DBA service.
Note: A trade name is not the same as a trademark. Learn more about trademark vs. DBA.
Register Your Business Name with the Utah Department of Commerce, Division of Corporations and Commercial Code (DCCC)
Once you’ve completed a Utah business entity search, checked availability, followed the naming rules and decided whether you need a DBA name, you can register your LLC name. There are a couple of ways to do this.
- If you don’t want to form your LLC right now, you can reserve the business name. You can reserve a business name with the Utah Division of Corporations and Commercial Code. Your name will be reserved for 120 days once the application is processed. If you’re forming your Utah LLC right away, you won’t need to reserve a name.
- If you’re ready to start your LLC now, you can file your Certificate of Organization with the Utah Department of Commerce, DCCC or have Bizee do it for you.
Bizee Can Handle All Your Formation Paperwork With the State of Utah for You — and We’ll Do It for Free!
Incorporate in Utah for $0 + State Fee ($54)Start Your LLC Now
FAQs about Utah Business Names
How Do I Search for My Utah Business Name?
Are There Any Rules for Naming My Business in Utah?
Yes. Most LLCs are bound by general rules (applicable to all LLCs) and specific rules (applicable in the State of Utah). You'll find more information above.
Can I Do Business Under a Different Name Than My LLC Name in Utah?
Yes. In Utah, you can conduct business under a DBA (doing business as) name. Details are above.
Can I Reserve a Name for My Utah LLC?
Yes. The Utah Department of Commerce, DCCC allows you to reserve a name for 120 days if you don’t want to start your business immediately. Details are above. If you’re ready to start your business now, you don’t need to reserve a name.